Watching the NCAA basketball tournament primarily online has further made me see how poor of a job NBC does of covering the Olympics in the US. CBS streams every game live online for free. There coverage also includes legitimate commercial breaks like those seen on TV, not the 30 second spots that are on Hulu.
NBC could easily take this approach to the Olympics and stream everything live online instead of waiting to put their video up until after the event is over. That way, people that really want to see complete events live could.
For the Vancouver Games, CTV and their partner networks broadcast everything live on TV and online. Why NBC still thinks that Americans only have the attention span to watch short packages in primetime featuring American stars is beyond me. For most events, they only showed Americans, foreign winners, and spectacular crashes. It is really quite frustrating.
NBC already has the rights to the 2012 Games, but ESPN will be bidding for 2014. The network has already said that between all of their TV channels and the internet, they will show everything live. They will also put together a packaged show much like NBC's current primetime to be broadcast in primetime on ABC. I really like this solution because it will give people who closely follow the Olympics a chance to see everything live while giving those that do not follow the Games very closely but enjoy them a chance to see the highlights. I hope ESPN's bid is successful.
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